Atlas maintains the reputation of being the number one choice for the head fashion for the next generation of the sporty kids and adults on the street today. The San Mateo fixture Atlas was born because of the efforts of a close knit groups dedicated to the true definition of skateboarding and street culture. Most of the members of this group prefer to use this New Era 59Fifty Fitted caps than a head protector devise or the corky looking helmet when they hit the board.

They also tried to take a risk by playing with the colors of their Starz and “A caps” to update it in to the fashion, according to the cultures need. The Holiday ’08 59Fifty drops during the black Friday, but that doesn’t stop them from offering more to the public. Some of these new offerings are the Herringbone and the Plaid versions. It is also expected to make some noise to the market globally.

Also due to the public demands for more affordable caps, they now offer a 50% off discount on their selected items. So if you hurry now might be able to enjoy this limited privilege.