For you people out there who like to wear pants, consider adorning your head with the fabric that made pants popular again in the western world: good-ol’, durable, hard-working, knee-deep-in-poop-again denim. This excellent fitted cap is a genuine New Era hat, and you can tell, because there’s that sneaky flag, right where it is always is. Right on the side.

The ICA & New Era Denim Swirl Hat kicks butts all over your little town. You’ll be proud to be wearing this out while you shop for new socks, flat-screen televisions, or whatever it is that you buy at your local megamart or big-box emporium. Find your way to one of these excellent fitteds on the Internet for about $30.