Alife x HBO “How to Make it in America” 5-Panel Hats

February 16, 2010
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In celebration of the premiere of HBO’s “How to Make it in America,” HBO and Complex magazine collaborated with Alife to produce a series of 5-panel hats inspired by the show, which stars Bryan Greenberg, Victor Rasuk and Kid Cudi.

The legendary NY graffiti artist and “How to Make It in America” guest star Lee Quinones worked with Alife founders Rob Cristofaro and Arnaud Dellecolle on a custom design that evoked the show’s “American Dream” theme. The image of a pair of crossed fingers holding a hundred dollar bill represents the hustle and hope for success.

Only 300 hats were produced and can be found in three colors – black, red and…

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Alife New Era “Professional” 59Fifty Fitted Hats Fall 2009 Collection

October 30, 2009
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Alife is introducing their latest design of fitted hats which they have produced together with New Era. These fitted hats are part of Alife’s Fall 2009 Collection and they are launching these as Alife New Era “Professional” 59Fifty Fitted Hats.

The New Era “Professional” 59Fifty Fitted Hats from Alife’s 2009 Fall Collection are composed of two colorways including red and black. Both of these colorways are designed with Alife’s tag sewn on the front panel. They also include white embroidery of “Professional” wording on the brim and has tonal embroideries found on the New Era flag on the side panels and “Like No Other” phrase on the back panel. To make…

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Filed Under: Alife Caps, New Era Caps

Alife New Era Fitted Caps Collaboration

December 10, 2008
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Inspired by the famous ALIFE BallOut line of athletic shoes from Reebok (an incarnation of their notorious pump sneaker), New Era has rolled out a line of fitteds which retain the cool, spunky neon colors and feature a large embroidered brand logo. Like the Reebok sneakers, the hats are constructed from soft, durable felt with a high density pile in order to maximize smoothness.

ALIFE’s signature phrase, “A Life Like No Other,” adorns the back of the cap. A stitched ALIFE logo, reminiscent of New Era’s signature flag, is affixed to the side.  At the moment, five different color layouts are available, including black on yellow, neon green on black, black…

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Filed Under: Alife Caps, New Era Caps